An oxymoron is a group of words that don't make sense together. So your
brain says, "Huh?" and looks for the sense in it all. Military intelligence is
one of the most common oxymoron's. Earth friendly pest control is another.
Earth friendly? Is that possible?
Miles Self is likely the only Urban Entomologist
BCE
(Board Certified Entomologist) here in the
city of Houston. He is a 2007 graduate from Texas A&M University and
has already received the much sought after BCE Certification.
In his specialty, their are only about 366 in the world!! "Earth
friendly" is an approach used by Miles Self, founder of Pest
King. With over 40 years working with environmentally regulated
materials , he has seen the use and overuse of toxic substances
in an attempt to solve problems. "If you think about it,"
Miles says, "we are spreading materials around our homes designed
to act as nerve agents, infertility and carcinogenic or cancer causing
agents on the bugs we hate. It doesn't take a rocket scientist to
know the effects these chemicals can have on us."
True... So how do we kill the little pests, without killing ourselves? By using what he
calls "a cleaner, gentler pest management system," Miles Self can put to rest
any thoughts about poisoning ourselves and our earth. His first step is to spend time
closely inspecting and determining the entry points of' the pests. Then, his knowledge of
insect's life cycles, habits and favorite places of travel are used to precisely place the
specific bait for all, yes all of the common pests (over 46) here in Houston) that we
commonly see. No more blankets of spray over the entire house. No more removing
dishes or food from the kitchen... And no more bugs!
Self wonders why, customers call to get rid of one
specific bug. Keep them all out, and be done with it. It is far less costly to do it that
way than by making pest control company's rich by doing them one at a time, Self says. This
is pest control at its best...Never again do we see technicians spray nasty stuff around
our valuables in our home.
It's that simple.
Miles assures only a personable college-educated technician will treat your home, with
same day service, a full year of continuous and unlimited re-treatment, and a 24 hour
emergency hot-line are all part of his cleaner, gentler pest management system.
The Pest King 100% No Risk Guarantee!
As the owner, I want you to be super-pleased---in
fact, absolutely delighted with every pest control job we do. So
every job comes with our ironclad, risk-free guarantee. What does
that mean? Simply this: If you aren't happy with our work,
we'll exterminate the area again for free. Or you can have your
money back. It is your choice! Many companies do not
guarantee their work. But I do, absolutely nothing is more important to
me than your complete and total satisfaction. I stand
behind every job 100%.
Is that bold? Yes. Is that strong?
Yes. Is that risky? No, not at all! Think about it
this way:
Pest King gets only about 4 calls per year for us
to come back and redo a job. That's not very much, and no one has
ever asked for their money back! BUT do you know how many people
who were hesitant went ahead with Pest King because of it?....Tons.
Because of our ultra strong guarantee,
people think we are completely confident in our work (which we
are) and they develop trust
We don't think anyone should be in business if
they don't guarantee their work! If you aren't confident in what
you do, do something you can be confident about.
What
more could you want?
Commitment to professionalism, coupled with dedication to superior customer support, has
resulted in ownership of a large share of the pest control market for PEST KING.
"Sure we're in the business to kill bugs," says Self. "But really we're in
the 'people' business." And concentrating on the people in his organization - staff
as well as customers - has led to PEST KING'S success.
Good people key to success
First and foremost, hiring good people is a key factor in building company image.
"The people we hire are why we're successful. And our people are happy," Self
says. It's also essential to hire personnel who can communicate effectively with customers
because they're not just selling a product or the company, they're also selling their
knowledge of the product and application abilities as well. "Today's customers want
to understand a product - what it is and how it works. And you need to be prepared to
answer their questions, and do it effectively," he says. Many
times, Miles Self will personally make inspection/presentation service
calls to stay in intimate contact with his clients...his primary
purpose is to insure the client has the "feeling" and
assurance that their problems are his concern. He often says
"We treat you like a valued person...not a number
."
Image reflects service
If a picture is worth a thousand words, then an image relates even more. Company
personnel, equipment, trucks, literature and policies are just a few of the things that
can project the company's image. According to Self, that tells the customer what type of
service you're going to provide for them. "We offer a professional image. And people
want that. They want somebody who looks clean, educated and who can speak well," Self
says. "And when our vehicle arrives in front of a customer's home, they see a white,
clean and properly marked vehicle that looks professional, not a run-down truck our
customers would be embarrassed to have out front."
Self's substantial community and civic involvement also demonstrates a commitment to the
economic growth and well-being of the Houston community to his customers. Self makes
significant contributions of time and resources to civic and non-profit organizations to
benefit his community. And this "partnership" with the Houston community has
played a key role in the success of PEST KING.
Dedication to quality service and support
PEST KING gives his customers the same type of quality customer
support through education, communication and follow-through. |